Web Usability: Users Want to Go Faster and Have More Control
Posted on December 2nd, 2009 by GD
Jakob Nielsen provides some interesting information about computer users’ tolerance for interactions on web sites in the Alertbox posting “Powers of 10: Time Scales in User Experience.”
Writes Nielsen: “0.1 second is the response time limit if you want users to feel like their actions are directly causing something to happen on the screen.”
Worse yet: “The average page visit lasts about 30 seconds, but the more experienced the users are, the less time they allocate to each Web page.”
If you’re posting a video, he writes, don’t run anything longer than 1 to 2 minutes.
Lighten up, babe.
Source
Jakob Nielsen, Powers of 10: Time Scales in User Experience, Alertbox, Oct. 5, 2009.
